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By: Jamie Matusow

Editor-in-Chief

Munich-based DieterBakicDesign carried out a substantial revision of brand logo and packaging for Nivea Beauté, a Beiersdorf brand. DieterBakic’s team focused on the essential character of the brand and identified simplicity and authenticity as key concepts. On a tangible level, this is expressed in the return of the round shape of the classic Nivea tin, according to DBE. A new color scheme was also introduced, making use of a shimmering blue.

More information: 49-89-490-436-0.

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